Botox® In Franklin & Murfreesboro

The best BOTOX® results should make you look refreshed—not noticeably “done.”

At AWSkinCo+, BOTOX treatments are personalized to your facial anatomy, muscle movement, and aesthetic goals. Rather than treating every patient with the same injection pattern or number of units, our experienced injectors carefully evaluate how your face moves to soften unwanted lines while preserving natural expression.

With two locations in Franklin and one in Murfreesboro, AWSkinCo+ provides advanced injectable treatments for patients throughout Middle Tennessee who want subtle, balanced facial rejuvenation with little to no downtime.

Whether you are beginning to notice expression lines or have included BOTOX in your aesthetic routine for years, our goal is simple: help you look refreshed, rested, and like yourself.

A practitioners hands filling out a facial aging personal assessment form on a clipboard

What Is BOTOX and How Does It Work?

BOTOX Cosmetic is an injectable neuromodulator used to temporarily improve the appearance of certain facial lines caused by repeated muscle movement. Every time you smile, squint, frown, or raise your eyebrows, facial muscles contract beneath the skin. Over time, these repeated expressions can contribute to lines that become increasingly noticeable even when your face is relaxed.

BOTOX works by temporarily reducing activity in specifically targeted muscles. As those muscles relax, the overlying skin appears smoother, and expression lines become less noticeable. The objective is to not eliminate facial movement. With thoughtful placement and dosing, BOTOX can soften the movements contributing to unwanted lines while maintaining a natural, expressive appearance.

Areas We Treat

Forehead
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Crow’s feet
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Frown lines
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Neck
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Bunny Lines
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Lower Face
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Lip Flip

What Areas Can BOTOX Treat?

BOTOX can be used to address several common areas of facial expression and aging.

Depending on your anatomy and treatment goals, AWSkinCo+ may use neuromodulator injections to improve the appearance of:

  • Forehead lines 
  • Frown lines between the eyebrows 
  • Crow’s feet around the eyes 
  • Bunny lines along the nose 
  • Neck bands 
  • Certain lower-face expression lines 
  • Lip lines and lip positioning 

AWSkinCo+ also offers the BOTOX lip flip, which uses carefully placed neuromodulator injections to subtly relax the muscles around the upper lip and allow slightly more of the lip to show without adding filler volume. Your injector will evaluate your facial movement and recommend the areas and treatment approach best suited to your goals.

What Are the Benefits of BOTOX?

BOTOX remains one of the most popular aesthetic treatments because it can create visible rejuvenation without surgery or significant recovery.

Benefits may include:

  • Smoother expression lines and wrinkles 
  • A more rested and refreshed appearance 
  • Personalized treatment based on facial anatomy 
  • Quick appointments 
  • Minimal downtime 
  • Gradual, natural-looking improvement 
  • The ability to treat multiple areas during the same appointment 
  • A treatment plan that can evolve as your face and aesthetic goals change 

BOTOX can also complement treatments such as dermal fillers, SkinVive, and other skin rejuvenation procedures when different aspects of facial aging are contributing to your concerns.

Botox Before + After Results

View before and after photos from our Middle Tennessee med spa to see how treatments are designed to deliver natural, confidence-boosting results.

Botox Before and After ResultsBotox Before and After Results

BOTOX vs. Dermal Fillers: What’s the Difference?

Although BOTOX and dermal fillers are both injectable treatments, they work in very different ways.

BOTOX: addresses muscle movement. It is particularly useful for dynamic wrinkles created by repeated facial expressions, such as forehead lines, frown lines, and crow’s feet.

Dermal fillers: address volume and contour. Depending on the product and treatment area, fillers can restore lost volume, enhance facial proportions, or improve the contours of areas such as the lips, cheeks, chin, and jawline.

Many patients benefit from one treatment without the other, while others achieve their goals through a combination of neuromodulators and facial fillers. Your AWSkinCo+ injector will help determine which treatment—or combination of treatments—best addresses what you actually see when you look in the mirror.

What to Expect During Your BOTOX Appointment at AWSkinCo+

Every BOTOX treatment begins with a personalized evaluation. Your injector will discuss the areas that concern you and evaluate your facial anatomy both at rest and while you make expressions. This helps identify which muscles are creating the lines you want to address and allows your treatment to be planned accordingly.

Small amounts of BOTOX are then precisely injected into the targeted muscles using a fine needle. Treatment is generally quick, and most patients can return to their normal daily routine immediately afterward.

You may notice small areas of redness, swelling, or tenderness at injection sites shortly after treatment. Bruising can also occur. Your injection specialist will give you individualized aftercare instructions before you leave.

When Will I See My Results, How Long Does BOTOX Last?

BOTOX does not work instantaneously. Many patients begin to notice results in three to five days, but it can take up to two weeks.  As the targeted muscles gradually respond to treatment, expression lines begin to soften, and the treated areas appear smoother. Your results continue to develop following your appointment rather than appearing all at once.

BOTOX results generally last approximately three to four months, although longevity varies based on factors including metabolism and muscle activity.  Many patients schedule maintenance treatments periodically to preserve their results. Your injector can recommend a treatment schedule based on how your individual muscles respond.

Will BOTOX Make Me Look Frozen?

It shouldn’t—and this is where injector experience and individualized treatment planning matter.

The purpose of BOTOX is not to make every muscle in your face stop moving. The goal is to selectively reduce the muscle activity contributing to unwanted expression lines while maintaining balance with the surrounding face.

Some patients prefer very subtle movement and refinement. Others want a stronger degree of wrinkle reduction. At AWSkinCo+, your treatment plan is based on your anatomy and your preferences, rather than a predetermined number of units or identical injection pattern for every patient.

Preventative BOTOX: Do I Have to Wait Until I Have Wrinkles?

No. You do not necessarily have to wait until expression lines are deeply established to consider BOTOX. Dynamic wrinkles develop through repeated muscle contraction. For some patients, reducing particularly strong or repetitive movement before lines become deeply etched into the skin can help maintain a smoother appearance over time.

However, not every young patient needs BOTOX simply because preventative treatment exists.

A consultation allows your injector to evaluate your facial movement, existing lines, and goals and determine whether treatment makes sense for you now—or whether waiting is perfectly reasonable.

How Much Does BOTOX Cost in Franklin & Murfreesboro?

BOTOX pricing depends on the number of units needed to appropriately treat your selected areas. Because muscle strength, facial anatomy, treatment areas, and desired degree of movement vary between patients, the number of units required can vary as well.

AWSkinCo+ currently offers BOTOX at $14 per unit, with membership pricing of $11 per unit. Membership options begin at $99 per month and provide additional aesthetic treatment and skincare benefits depending on the selected membership.

Your provider will review your recommended treatment and pricing, so you understand the cost before proceeding.

Why Choose AWSkinCo+ for BOTOX in Franklin & Murfreesboro?

Beautiful injectable results require more than knowing where BOTOX can be injected. They require an understanding of facial anatomy, muscle relationships, proportion, and how treatment in one area can influence another.

AWSkinCo+ has provided aesthetic care in Middle Tennessee since Amy Hatcher, NP founded the practice in 2012. Amy brings more than 20 years of experience in aesthetics and specializes in full-face rejuvenation using BOTOX and dermal fillers. She is also a national trainer for the Allergan Medical Institute and has spent nearly a decade educating the aesthetic industry, training more than 1,000 injectors. 

AWSkinCo+ also has two National Allergan Trainers in-house, and its aesthetic injection team includes highly trained Nurse Practitioners and Registered Nurses. 

Patients choose AWSkinCo+ because of our:

  • More than a decade serving Middle Tennessee 
  • Advanced experience with BOTOX and facial injectables 
  • Two National Allergan Trainers in-house 
  • Personalized approach based on facial anatomy and movement 
  • Focus on natural-looking, balanced results 
  • Experienced Nurse Practitioner and Registered Nurse injectors 
  • Ability to combine injectables with comprehensive skin and aesthetic treatments 
  • Convenient locations in Franklin and Murfreesboro 
  • Complimentary consultations 
  • Membership options for patients who regularly maintain their results 

Rather than chasing a particular number of units or trying to make every face look the same, our approach is centered on creating results that complement you.

Frequently Asked Questions About BOTOX

How long does BOTOX last?

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Results generally last approximately three to four months, although individual longevity varies. Your metabolism, muscle strength, treatment area, dose, and previous treatment history can all influence how long you enjoy your results.

How many units will I need?

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There is no universal number of units appropriate for every patient. The amount depends on the treatment area, strength of your facial muscles, anatomy, and desired result. Your injector will recommend dosing after evaluating your face.

Does BOTOX hurt, is there downtime after treatment?

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BOTOX is administered with a very fine needle, and most patients find treatment very tolerable. You may feel a brief pinch with each injection, but the treatment itself is generally completed quickly. BOTOX requires little to no downtime for most patients. Temporary redness, swelling, tenderness, or bruising can occur around injection sites. Your provider will give you specific aftercare instructions following treatment.

Can BOTOX help prevent wrinkles from getting deeper?

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By temporarily reducing repetitive muscle movement, BOTOX may help prevent certain dynamic expression lines from becoming increasingly pronounced. Whether preventative treatment is appropriate depends on your individual facial movement and goals.

Can BOTOX be combined with filler or SkinVive?

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Yes. Because these injectables accomplish different things, they may complement one another. BOTOX targets muscle activity, dermal fillers address volume and contour, and SkinVive is designed to improve cheek skin smoothness and hydration. Your provider can create a treatment plan based on the combination of concerns you want to address.

What happens if I stop getting BOTOX?

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BOTOX is temporary. If you discontinue treatment, muscle activity gradually returns and the expression lines you were treating can become visible again. Stopping BOTOX does not require you to continue treatment indefinitely.

Is BOTOX or Dysport® better?

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Neither product is automatically better for every patient. Both are neuromodulators used to temporarily reduce targeted muscle activity. Your injector can recommend BOTOX or Dysport based on your anatomy, goals, treatment history, and response to previous neuromodulator treatments.

Schedule Your Complimentary BOTOX Consultation in Franklin or Murfreesboro, TN

At AWSkinCo+, our experienced injectors take a personalized approach designed to soften unwanted expression lines while preserving the features and expressions that make you look like yourself.

Proudly serving patients with two Franklin locations and a third location in Murfreesboro, AWSkinCo+ welcomes patients throughout Williamson County, Rutherford County, and Middle Tennessee. Book your complimentary BOTOX consultation today and discover a personalized approach to smoother, natural-looking results.